[ES] Campaña Loto® Halloween 2019
Como cada año, imaginería de Halloween se toma las comunicaciones de las marcas, permitiendo ironizar y jugar con los personajes y temáticas de terror. En este contexto es que se desarrolla el concepto "Juega tus Números de la (M)Suerte" que da pie a disfrazar las balotas características de la tómbola para representar a los personajes clásicos de la literatura y el cine de miedo.
[ENG] Loto® Halloween 2019 campaign
As every year, Halloween imagery takes communications from brands, allowing ironing and playing with horror characters and themes. In this context, the concept "Play your Numbers of the (bad)Luck" that gives rise to disguise the characteristic ballots of the tombola to represent the classic characters of literature and scary cinema is developed.
As every year, Halloween imagery takes communications from brands, allowing ironing and playing with horror characters and themes. In this context, the concept "Play your Numbers of the (bad)Luck" that gives rise to disguise the characteristic ballots of the tombola to represent the classic characters of literature and scary cinema is developed.
Desarrollo gráfico para campaña Halloween 2019 de LOTO Chile.
Dirección de arte 3D, diseño de personajes y modelado 3D.
IMPRESIONES
MAQUETAS / DESARROLLO
Advertising Agency: VMLY&R CL
Creative Directors: Andrés Torres
Art Director: Pablo Carvallo, Vanessa Becerra, Francisca Guzmán
Copywriter: Andrés Torres
3D Artist: Pablo Carvallo
Creative Directors: Andrés Torres
Art Director: Pablo Carvallo, Vanessa Becerra, Francisca Guzmán
Copywriter: Andrés Torres
3D Artist: Pablo Carvallo
3D Motion, animation: Pablo Carvallo
Photo Retouch: Mª Paz Arriagada Lara
Loto®, Loto 3®, Loto 4®, Racha®, Xperto®, Polla Gol®, Raspes y Polla Boleto® son marcas registradas de Polla Chilena De Beneficencia®. Todos los derechos reservados. 2019
